Better Leads Support Guide
Understanding Intent Scores (Low, Medium, High)
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Understanding Intent Scores (Low, Medium, High)
3.5 Understanding Intent Scores (Low, Medium, High)
Intent scoring tells you where someone is in their buying journey — how close they are to making a decision. Better Leads tracks real buying behavior at the individual level, not by IP address, so the score reflects actual research activity.
📸 [SCREENSHOT — Intent score selector or display in the audience builder]
The three intent levels:
Low Intent
The person is in early research mode — they are starting to look into a topic but have not committed to a direction yet.
Best for: Brand awareness campaigns, educational content, top-of-funnel ads.
Medium Intent
The person is actively comparing options. They have moved past general research and are evaluating specific products, services, or providers.
Best for: Paid ads, retargeting, direct response campaigns.
High Intent
The person is close to a decision. They are showing strong signals of being ready to buy, hire, or act.
Best for: Direct outreach, sales calls, personalized email, door-knocking.
Matching your outreach to the intent level:
| Intent | Where they are | Best outreach |
|---|---|---|
| Low | Early research | Brand awareness, education |
| Medium | Actively comparing | Paid ads, direct response |
| High | Close to deciding | Direct sales, calls, personal outreach |
Low
Where they are
Early research
Best outreach
Brand awareness, education
Medium
Where they are
Actively comparing
Best outreach
Paid ads, direct response
High
Where they are
Close to deciding
Best outreach
Direct sales, calls, personal outreach
📸 [SCREENSHOT — Intent level selection in the builder with description of each level]
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