B2B Targeting — Finding Businesses and Decision-Makers

3.2 B2B Targeting — Finding Businesses and Decision-Makers

B2B targeting lets you build audiences of businesses and the specific people inside them who make decisions. This is for when you need to reach a job title, a seniority level, or a business in a specific industry — not just a general company.

📸 [SCREENSHOT — B2B targeting section of the audience builder]

What you can filter by in B2B:

• Job Titles — target by specific role (e.g. Operations Manager, Marketing Director)

• Seniority — filter by level (e.g. C-suite, VP, Manager, Individual Contributor)

• Departments — narrow by function (e.g. Sales, Finance, Operations)

• Company Names — target specific companies by name

• Company Domains — target by website domain

• Industries — filter by industry category

• SIC / NAICS codes — for precise industry classification

• Employee Count — filter by company size

• Estimated Company Revenue — filter by revenue range

📸 [SCREENSHOT — B2B filter panel showing the available fields]

Example: A solar company targeting commercial installs could filter by industry (Construction, Real Estate, Manufacturing), seniority (C-suite, VP, Director), and intent (solar) to build a list of decision-makers at businesses actively researching commercial solar.