Guides
Skills and tactics our content team is curating from what people are actually talking about.
Give Claude Live Eyes on Reddit, X, IG, YouTube, and LinkedIn
Agent Reach is a free, open-source CLI tool that gives Claude live read access to Reddit, Twitter/X, YouTube, GitHub, LinkedIn, Instagram, and Facebook. Instead of a 'no internet access' assistant, you get a research partner that pulls real-time trends, audits your own social performance, and scans competitors on demand — with no paid API required. This guide walks through installing the tool, safely connecting each platform with a throwaway account, and using it directly inside a normal Claude conversation.
Build Your Whole Business Website With ChatGPT
This beginner-friendly guide walks a founder or marketer through building an entire multi-section business website with ChatGPT end to end — from conversion goal through launch QA — so you leave with a complete, reviewed draft rather than a single disconnected page. It starts by deciding whether the site should capture a lead, sell a product, book a call, or explain an offer, then gathers the offer, audience pain points, proof, tone, competitors, and reference designs before anything gets written. The full site map — every page and section in order — is generated before any copy, and every page is drafted section by section with headline, body copy, CTA, and design notes grouped together. Because this is a full end-to-end build, going straight to page-by-page copy without a locked site map is the most common cause of a disjointed final site, so resist skipping the structure step. Save the brief and prompts as a template for the next full-site build.
One Creative Brief, Every Format You Need
This guide helps marketers and agencies use Claude's design capabilities across multiple output formats — slides, websites, and standalone designs — from one shared creative brief, so a single strategic input can produce several client-ready or campaign-ready assets instead of building each one separately from scratch. It starts with the conversion goal for the asset, then gathers offer, audience, proof, tone, and reference context once and reuses that same context set across every format. Structure comes before copy, and it's generated separately per format so each output gets its own logical flow rather than one structure forced onto every deliverable. Every format is reviewed for the same standard: generic copy, weak CTAs, missing proof, and design choices that feel templated rather than brand-specific. The leverage here is reusing one strong brief across formats instead of re-briefing for each asset — confirm current Claude Design features and UI before publishing externally, since capabilities in this space evolve quickly.
Turn Your Expertise Into a Live Digital Product in 4 Days
This guide walks a creator, coach, or consultant through a 10-prompt Claude pipeline that turns expertise into a fully packaged digital product — concept, content, landing page, pricing, launch plan — cutting a normally weeks-long production process down to 12–14 focused hours across four days. Day 1 validates and scopes the idea; Day 2 drafts the content section by section; Day 3 builds every marketing asset (landing page copy, cover art brief, pricing strategy, SEO/discovery assets); Day 4 sets up the delivery platform and runs the launch. Claude provides scaffolding, not the finished product — the section-drafting step still requires genuine human input to be worth buying. Validate the concept in 2–3 relevant communities before you build, and verify current platform fee structures before publishing.
Tools
The specific tools we use and recommend.
Articles
Reads from the BetterMarketers desk.
How BetterChatbots answers every customer in seconds — even at 2am
A customer just landed on your site with a question. It's after hours. No one's around to answer. So they leave — and buy from someone who replied first. That happens more than most businesses realize. Every unanswered question is a quiet exit, and every delay hands the sale to a faster competitor. The frustrating part? The answer almost always exists somewhere on your site — buried in a FAQ, a doc, or a page nobody had time to point to. BetterChatbots closes that gap. It's an AI sales and support assistant trained on your own website, documents, and business knowledge — so it answers customers instantly, in their language, 24 hours a day. No scripts. No waiting. No lost leads. The cost of a slow reply When information lives scattered across websites, documents, FAQs, and internal systems, answering even a simple question can take a surprising amount of time. A team member has to find the right document, confirm the detail, and write back — and by then the visitor has often moved on. The result is a steady, mostly invisible leak of opportunities. The pattern is predictable. A visitor arrives with a question, finds no immediate answer, and leaves. Multiply that across every visit, every after-hours inquiry, and every repetitive question your team answers for the hundredth time, and the cost becomes significant. It's worth naming the specific friction points, because they're so common most businesses stop noticing them: Inquiries that arrive outside business hours and go unanswered Slow response times that let interest cool before anyone replies Repetitive questions that consume hours of your team's day Information scattered across pages, docs, and systems Inconsistent answers that erode customer trust Put your knowledge to work in every conversation BetterChatbots is trained on your website, documents, and business knowledge. Instead of leaving customers to dig through your site, it delivers instant, context-aware conversations around the clock — answering questions, capturing leads, sharing resources, and guiding customers toward the next step. The key difference from a traditional chatbot is the training. Rather than following rigid scripts, BetterChatbots draws on the same knowledge your team uses, so its answers reflect your actual business — your products, your policies, your tone. Responds instantly, 24 hours a day, even outside business hours Captures leads naturally through conversation with built-in forms Delivers articles, images, videos, and resources inside the chat Supports customers in 18 languages Every unanswered question creates friction. Every delay creates an opportunity for a competitor. Turn conversations into qualified leads Most lead capture asks the visitor to do the work: find the form, fill in the fields, and hope someone follows up. BetterChatbots flips that. It collects names, emails, and customer details naturally as the conversation unfolds, so capturing a lead feels like a helpful exchange rather than a transaction. From there, it can share relevant resources, help customers discover the right product or service, and guide them toward booking a meeting. Because it integrates with Calendly, TidyCal, and Acuity Scheduling, prospects can book an appointment directly inside the conversation — no back-and-forth emails, no dropped momentum between interest and action. Help customers find what they're looking for For ecommerce stores, real estate companies, and directory-based businesses, the challenge isn't just answering questions — it's helping people navigate a catalog. BetterChatbots can use the information you provide to guide customers toward products, services, accessories, and other relevant offerings through natural conversation. It can even pull from Google Sheets as a live data source, which makes it well suited to frequently updated information like property listings, inventory catalogs, and product databases. Update the sheet, and the answers update with it. Improve continuously with AI health metrics Beyond answering questions, BetterChatbots shows you what's working. Built-in analytics and agent health metrics let you track knowledge coverage, answer efficiency, and human escalation rates from a single dashboard, while top-performing questions reveal exactly what customers care about most. Just as useful are the gaps. When the assistant struggles to answer something, that's a signal — a missing document, an unclear policy, a question you hadn't anticipated. Over time, closing those gaps turns your knowledge base into a genuine competitive advantage. Support your team, not replace it It's worth being clear about what an AI assistant is for. BetterChatbots is designed to support your team, not replace it. It handles the repetitive questions, captures leads, and provides instant responses so your staff can focus on the higher-value conversations and relationships that actually need a human. The result is a support and sales layer that never sleeps, never gives an inconsistent answer, and gets smarter the more it's used — while your people spend their time where it matters most. See more
Resources
Downloadable files and templates.
5 Day AI Challenge
A step-by-step setup path for a new HighLevel sub-account: creating the sub-account, activating the phone system, setting up a white label domain and a working domain, adding a phone number, and configuring custom values so templates pull in the right business details automatically.
AI Local Hero Playbook: Web Chat Widget
Covers setting up an AI-powered chat widget end to end: why AI chat widgets matter for client acquisition, turning on the AI Employee, configuring and embedding the widget on a website, building a Conversation AI bot, training it on a knowledge base, and using it for appointment setting.
Automated Swag Store Playbook
Covers setting up an automated swag store by connecting Printful to a HighLevel snapshot, then generating leads for the store, and using Conversation AI to handle customer conversations automatically.
Funnel Builder Playbook
Covers the fundamentals of funnel strategy before touching the builder: business models, the five core funnel types, and how customers move through a buying decision. Also includes hands-on lessons on associating CRM records with workflows and building interactive mini web apps for client activation.
Courses
Courses and certifications.
Deals
The plans and products we offer.
Better Capture
Put a video on your site, give every visitor a next step, and capture the lead — no developer, no monthly fees, live in minutes.
Lifetime Plan
Everything you need to capture leads and grow — one platform, one price, locked for life.
Workshops
Recorded webinars and live training.
Outreach that books calls
A live, build-along session on the exact outreach sequence we use to turn a cold list into booked calls — without sounding like everyone else in the inbox. We'll write the first three touches together, live, and I'll show you the timing that actually moves replies. Bring a list and a draft and you'll leave with a sequence you can send the same day.
Lead-capture teardown
Send me your capture page and I'll tear it down live — where it leaks, what to cut, and the one change that usually doubles opt-ins.
Earn
Earn commission by promoting BetterMarketers.
How It Works
Placeholder copy for "How It Works." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
How to Get It Free
Placeholder copy for "How to Get It Free." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
About
Who we are and what we believe.
The Mission Impossible
"The Mission." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
