Guides
Skills and tactics our content team is curating from what people are actually talking about.
Writing subject lines that actually get opened 2
"Writing subject lines that actually get opened." Most subject lines fail because they try to sell in the inbox instead of earning the open. This guide walks through the handful of patterns — curiosity gaps, specificity, and plain-language framing — that consistently outperform "clever" copy. Treat this as a working stand-in: swap it out with copy from the content desk whenever it's ready.
Setting up your first AI-assisted outreach sequence
Placeholder copy for "Setting up your first AI-assisted outreach sequence." AI is great at drafting variations and personalizing at scale, but it still needs a human-shaped offer and a real list to work against. This guide covers a simple 3-step sequence you can stand up in an afternoon. Treat this as a working stand-in: swap it out with copy from the content desk whenever it's ready.
The anatomy of a high-converting capture page
Placeholder copy for "The anatomy of a high-converting capture page." A capture page has one job, and most of them try to do five. This guide breaks down the headline, offer, proof, form, and call-to-action into a layout you can reuse across campaigns. Treat this as a working stand-in: swap it out with copy from the content desk whenever it's ready.
How to qualify leads before you ever pick up the phone
Placeholder copy for "How to qualify leads before you ever pick up the phone." The fastest way to improve close rates is to stop calling people who were never going to buy. This guide shares the qualification questions to bake into your forms and follow-up sequences. Treat this as a working stand-in: swap it out with copy from the content desk whenever it's ready.
Tools
The specific tools we use and recommend.
The CRM we actually use
Placeholder copy for "The CRM we actually use." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
Best email platform for senders
Placeholder copy for "Best email platform for senders." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
Our AI writing stack
Placeholder copy for "Our AI writing stack." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
Landing page builder
Placeholder copy for "Landing page builder." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
Articles
Reads from the BetterMarketers desk.
How BetterChatbots answers every customer in seconds — even at 2am
A customer just landed on your site with a question. It's after hours. No one's around to answer. So they leave — and buy from someone who replied first. That happens more than most businesses realize. Every unanswered question is a quiet exit, and every delay hands the sale to a faster competitor. The frustrating part? The answer almost always exists somewhere on your site — buried in a FAQ, a doc, or a page nobody had time to point to. BetterChatbots closes that gap. It's an AI sales and support assistant trained on your own website, documents, and business knowledge — so it answers customers instantly, in their language, 24 hours a day. No scripts. No waiting. No lost leads. The cost of a slow reply When information lives scattered across websites, documents, FAQs, and internal systems, answering even a simple question can take a surprising amount of time. A team member has to find the right document, confirm the detail, and write back — and by then the visitor has often moved on. The result is a steady, mostly invisible leak of opportunities. The pattern is predictable. A visitor arrives with a question, finds no immediate answer, and leaves. Multiply that across every visit, every after-hours inquiry, and every repetitive question your team answers for the hundredth time, and the cost becomes significant. It's worth naming the specific friction points, because they're so common most businesses stop noticing them: Inquiries that arrive outside business hours and go unanswered Slow response times that let interest cool before anyone replies Repetitive questions that consume hours of your team's day Information scattered across pages, docs, and systems Inconsistent answers that erode customer trust Put your knowledge to work in every conversation BetterChatbots is trained on your website, documents, and business knowledge. Instead of leaving customers to dig through your site, it delivers instant, context-aware conversations around the clock — answering questions, capturing leads, sharing resources, and guiding customers toward the next step. The key difference from a traditional chatbot is the training. Rather than following rigid scripts, BetterChatbots draws on the same knowledge your team uses, so its answers reflect your actual business — your products, your policies, your tone. Responds instantly, 24 hours a day, even outside business hours Captures leads naturally through conversation with built-in forms Delivers articles, images, videos, and resources inside the chat Supports customers in 18 languages Every unanswered question creates friction. Every delay creates an opportunity for a competitor. Turn conversations into qualified leads Most lead capture asks the visitor to do the work: find the form, fill in the fields, and hope someone follows up. BetterChatbots flips that. It collects names, emails, and customer details naturally as the conversation unfolds, so capturing a lead feels like a helpful exchange rather than a transaction. From there, it can share relevant resources, help customers discover the right product or service, and guide them toward booking a meeting. Because it integrates with Calendly, TidyCal, and Acuity Scheduling, prospects can book an appointment directly inside the conversation — no back-and-forth emails, no dropped momentum between interest and action. Help customers find what they're looking for For ecommerce stores, real estate companies, and directory-based businesses, the challenge isn't just answering questions — it's helping people navigate a catalog. BetterChatbots can use the information you provide to guide customers toward products, services, accessories, and other relevant offerings through natural conversation. It can even pull from Google Sheets as a live data source, which makes it well suited to frequently updated information like property listings, inventory catalogs, and product databases. Update the sheet, and the answers update with it. Improve continuously with AI health metrics Beyond answering questions, BetterChatbots shows you what's working. Built-in analytics and agent health metrics let you track knowledge coverage, answer efficiency, and human escalation rates from a single dashboard, while top-performing questions reveal exactly what customers care about most. Just as useful are the gaps. When the assistant struggles to answer something, that's a signal — a missing document, an unclear policy, a question you hadn't anticipated. Over time, closing those gaps turns your knowledge base into a genuine competitive advantage. Support your team, not replace it It's worth being clear about what an AI assistant is for. BetterChatbots is designed to support your team, not replace it. It handles the repetitive questions, captures leads, and provides instant responses so your staff can focus on the higher-value conversations and relationships that actually need a human. The result is a support and sales layer that never sleeps, never gives an inconsistent answer, and gets smarter the more it's used — while your people spend their time where it matters most.
The death of monthly platform fees
Placeholder copy for "The death of monthly platform fees." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
What 2M subscribers taught us
Placeholder copy for "What 2M subscribers taught us." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
Better leads, explained
Placeholder copy for "Better leads, explained." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
Resources
Downloadable files and templates.
Swipe file: 50 proven subject lines 1
Placeholder copy for "Swipe file: 50 proven subject lines." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
The boring-income playbook (PDF)
Placeholder copy for "The boring-income playbook (PDF)." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
Lead-capture teardown checklist
Placeholder copy for "Lead-capture teardown checklist." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
Outreach scripts pack
Placeholder copy for "Outreach scripts pack." This filler text is seeded directly from Supabase so the full content pipeline — image, body, and CTA — can be verified end to end before the admin panel exists. Treat this tile as a working stand-in: the layout, gating, and reader behave exactly as they will with finished copy, so reviewing this is a fair proxy for the real thing. Swap it out with copy from the content desk whenever it's ready.
