4.2 What Data a Resolution Contains

Each Resolution record can contain data across several categories. Not every field will be populated on every record — the data available depends on what exists in the database for that individual. A record with more identifiers will typically have more fields filled in.

Here’s what a Resolution can include:

Personal Identity
First name, last name

Personal Contact
Personal email addresses, personal verified emails, landline numbers, mobile numbers

Personal Address
Street address, city, state, ZIP code

Consumer Profile
Age range, gender, homeowner status, marital status, presence of children, income range, net worth

Do Not Contact Flags
Landline DNC status, mobile DNC status — these indicate whether a number appears on a Do Not Call list. Always check these before outreach.

Behavioral & Visit Data
Event timestamp, referrer URL, full URL visited, visit count, event type, all events recorded during the visit

Professional Identity
Job title, headline, department, seniority level, inferred years of experience

Professional History
Previous company names, previous job titles, education history

Company Data
Company name, company description, employee count, company domain, company address, company phone, revenue, industry, SIC code, NAICS code

Business Contact
Business email addresses, business verified emails

Social Profiles
LinkedIn (individual), LinkedIn (company), Twitter, Facebook

Skills & Interests
Stated or inferred skills, personal interests

📸 [Screenshot: A sample resolution record in the dashboard showing populated fields]

Better Pixel resolves both consumer and business visitors. A single record may contain both personal contact data and professional/company data depending on the visitor.