What Enrichment Does

7.1 What Enrichment Does

Enrichment takes a contact list you already have and fills in the missing details by matching your records against the Better Leads database. Instead of building an audience from scratch, you start with what you know and let the platform complete the picture.

If you have a list of names and companies but no emails, enrichment can add verified business emails. If you have emails but no phone numbers, enrichment can add valid phones and skip-traced wireless numbers. If you have partial records from a previous campaign, enrichment can round them out with company data, location details, and more.

📸 [SCREENSHOT — Enrichment section in the dashboard]

What enrichment can add:

• Verified personal emails

• Verified business emails

• Valid phone numbers

• Skip-traced wireless phone numbers

• Company name, domain, industry, and size

• Location data

• Additional demographic and firmographic attributes depending on your input

When to use Enrichment:

• You have a list from a previous campaign and want to fill in missing contact details before reaching out again.

• You collected leads through an event, form, or referral and only have partial information.

• You want to add phone numbers or mailing addresses to a list that only has emails.

• You want to add firmographic data (industry, company size, revenue) to a B2B list.