Drift
A recognizable name in conversational marketing, but its enterprise pricing and lack of transparent plans…
A recognizable name in conversational marketing, but its enterprise pricing and lack of transparent plans price out most small and mid-market businesses that would otherwise consider Intercom instead.Reviewed
What it does
Drift is a conversational marketing platform that combines AI chatbots, live chat, and conversational landing pages to qualify website visitors and route them to sales in real time. It includes chat-based meeting booking, intelligent routing, and analytics on chat-driven conversions. Drift was acquired by Salesloft in 2024 and folded into Salesloft's sales engagement platform; it now functions as the conversational/chat layer of a broader sales engagement suite rather than a standalone product, with pricing that reflects an enterprise sales motion.
Who this helps
Mid-market to enterprise B2B companies wanting chat-based lead qualification
Sales teams already using Salesloft who want chat integrated into their pipeline
Marketing teams running account-based marketing programs with chat touchpoints
Companies with the budget for a five
or six-figure annual chat/sales engagement spend
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