2.1 What Pixel Launch Is and Why It Comes First

Before your pixel can identify a single visitor, you need Pixel Launch.

Pixel Launch is the one-time purchase that opens your Better Pixel account. It provisions your dashboard, sets up your 5 pixel slots, and gives you access to every section of the platform. Without it, there is no account to log into and no place for your resolution data to go.

What Pixel Launch includes:

• Your Better Pixel account

• 5 pixel slots — one for each website domain you want to track

• Full access to the dashboard (Pixel, Enrichment, Sync, Usage, Settings, Members)

What Pixel Launch does not include:

• Starter resolutions. Pixel Launch opens the account. To start identifying visitors, you need to purchase a Pixel Credits tier separately.

Price: $125 one-time

Refund policy:

• Purchased standalone: 5-day refund window

• Purchased as part of the Launch Bundle: non-refundable

📸 [Screenshot: Pixel Launch purchase confirmation or account activation screen]

Pixel Launch is a one-time purchase. You will not be billed again for it. The ongoing cost is your monthly Pixel Credits tier only.