mParticle

What it does

mParticle is a customer data platform that collects, unifies, and routes customer event data (especially from mobile apps) to downstream marketing, analytics, and product tools, with an emphasis on data governance and privacy controls at enterprise scale. It's used by larger, often mobile-app-centric companies that need strict data governance and have outgrown what Segment or similar tools offer at scale.

Who this helps

You collect customer data from mobile apps.

You want events routed to marketing and analytics tools.

You manage a customer data platform.

You have developers who can implement it.