Piwik PRO
The rare CDP with an actually usable free tier — worth a look for EU teams or regulated industries who want first-party data control without a Tealium-sized budget.
What it does
Piwik PRO combines web/app analytics, tag management, consent management, and a customer data platform in one suite, built from the ground up around GDPR and HIPAA compliance. It lets teams collect first-party behavioral data, build unified customer profiles, and segment audiences without sending raw personal data to a third-party ad platform, which is the core pitch for healthcare, finance, and public-sector customers. The CDP layer, now included across pricing tiers including the free Core plan, lets marketers stitch together anonymous and known visitor data into profiles usable for on-site personalization and export to other marketing tools, without the multi-month enterprise sales cycle typical of Tealium or Treasure Data.
Who this helps
You need analytics that respects GDPR or HIPAA.
You want analytics, tag management, and consent in one suite.
You want first-party data without sending personal data to third parties.
You work in a regulated industry like healthcare, finance, or government.
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