Zeotap
Worth shortlisting specifically for EU-based or GDPR-sensitive brands because of its identity and privacy focus, but confirm exactly which capabilities are in-house versus partner-delivered through ID5 before assuming full-stack coverage.
What it does
Zeotap is a CDP built around identity resolution: it unifies first-party customer data into a single profile and links it to a persistent, privacy-compliant ID graph, which it now extends through a partnership with ID5 to reach further into the cookieless programmatic ecosystem. The pitch is strongest for European brands that need to stay compliant with GDPR while still building addressable audiences for advertising. In late 2024/2025, Zeotap divested its own third-party audience data business to Roqad, retaining exclusive access to its identity graph for five years while narrowing its focus to the core CDP and identity resolution product.
Who this helps
You need identity resolution across first-party customer data.
You're a European brand with strict privacy requirements.
You want to reach audiences in the cookieless programmatic ecosystem.
You want one customer profile linked to a persistent ID.
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