Measured
Built for large, multi-channel advertisers who need boardroom-credible incrementality numbers across TV, digital, and walled gardens — overkill and overpriced for a single-channel DTC brand, which should start with Haus instead.
What it does
Measured combines automated geo-testing (market selection, test deployment, monitoring) with media mix modeling to give large, multi-channel advertisers a privacy-first view of incremental ROAS across digital, TV, offline, and walled-garden platforms, without relying on user-level tracking. Results are delivered through executive-ready dashboards meant to inform real budget-allocation decisions, not just a report that sits unread. The platform is SOC 2 Type 2 and ISO 27001 certified, reflecting its enterprise target market, and is used to measure billions of dollars in media spend for brands like Paramount, Unilever, and Intuit.
Who this helps
You advertise across digital, TV, and offline channels at scale.
You want incremental ROAS without user-level tracking.
You want geo-tests run and monitored for you.
Your executives want privacy-first measurement reports.
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