Top Producer
Dependable and long-established, but priced meaningfully higher per user than Wise Agent for broadly similar core CRM functionality.
What it does
Top Producer is a long-running real estate CRM offering contact management, MLS integration, automated email/SMS campaigns, and transaction management. Its add-on tiers layer in Social Connect (Facebook/Instagram lead generation) and Smart Targeting AI, which scores homeowners on likelihood to sell within 12 months for farming campaigns. The base Pro plan is priced per user per month, with website access sold as a separate $35/user/mo add-on that does not include IDX search.
Who this helps
You're a real estate agent who wants an established CRM.
You want contacts, MLS integration, and transactions managed in one place.
You want automated email and SMS campaigns.
You farm neighborhoods and want homeowners scored on likelihood to sell.
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