Lofty (formerly Chime)

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A reasonable mid-tier all-in-one, but the lack of published pricing on the main site slows down comparison shopping against competitors that do publish numbers.

Who this helps

  • Small-to-mid real estate teams wanting AI-assisted lead response

  • Agents consolidating website, CRM, and lead nurture into one platform

  • Team leads managing 3-15 agents who need shared lead routing

  • Brokers evaluating a mid-priced alternative to BoldTrail or BoomTown

What it does

Chime bundles an IDX-powered website, CRM, and AI-assisted lead qualification tools for real estate agents, teams, and brokerages. It positions its "Chime AI" as a way to auto-respond to and score inbound leads before a human agent follows up. Plans scale from solo agents (Growth) to medium/large teams (Team) up to full brokerage deployments (Broker), with setup fees reported on the entry-level tiers.

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