Write a Newsletter Issue People Actually Read

A repeatable workflow for turning a rough idea into copy built on one angle and one CTA

Decide the One Job This Issue Has to Do

A repeatable workflow that turns a rough newsletter idea into a structured, AI-assisted draft

Most newsletters fail before a single sentence gets written, because nobody decided what the issue is actually supposed to produce. This workflow forces that decision first, then walks the idea through inputs, angle, and a structured AI draft, so you stop staring at a blank page and stop publishing copy nobody clicks. Every issue is supposed to do one job: earn a click, a reply, a lead, a purchase, or a signup. Trying to do all five at once does none of them well. Once the job is locked, the rest of the process — gathering real inputs, picking a single angle, drafting with AI, and critiquing like an editor — turns a vague idea into copy people actually read.

Newsletter Draft, Brief, and Critique Prompts

DRAFT PROMPT:
Act as a senior direct-response copywriter. I need copy for [channel] that gets [goal]. Offer: [offer]. Audience: [audience]. Pain point: [pain]. Proof: [proof]. CTA: [CTA]. Ask for missing context, then write the copy and critique it against clarity, specificity, proof, and action.

BRIEF-FIRST PROMPT (use before drafting if your inputs aren't organized yet):
Create a copy brief before writing. Include audience awareness, pain points, desired outcome, offer, proof, objections, tone, banned phrases, channel, and CTA. Use these notes: [paste notes].

CRITIQUE PROMPT:
Critique this copy like a senior editor. Score hook strength, specificity, proof, emotional clarity, flow, voice, and CTA. Return the highest-impact edits first, then rewrite the copy.