Build a Full Instagram Content Strategy and 30-Day Calendar With Claude (and Stanley)

Instagram Content Strategy

By the end of this guide, you'll have an Instagram content strategy, content pillars, a 30-day calendar with hooks and CTAs, and

Who This Is For

  • You post on Instagram randomly and want a real strategy behind it

  • You run out of content ideas or post inconsistently

  • You want a 30-day calendar so you always know what's next

  • You want your posts to stay on-brand and on-message

  • You're open to a specialized IG tool (Stanley) but want a free path too

What You'll Build

  • 3-4 content pillars aligned to your niche, with a consistent brand voice

  • A 30-day Instagram calendar (post type, hook, core value, CTA)

  • A reusable Reel script template

  • A workflow pairing Claude (planning) with Stanley (account-data strategy), if you use it

What You'll Need

  • Claude or ChatGPT (free path for the strategy and calendar)

  • Your niche, goal, brand voice, and content themes

  • Optional: Stanley for Instagram ($47/mo), the specialized IG coach that connects to your account

Going Further

  • Lock in your brand voice once — Guide: Lock In Your Brand Once With a Theme Factory (AI Foundations)

  • Batch-design the calendar's posts — Guide: Generate 20 Social Posts and Batch-Design Them in Canva With Bulk Create (Content Creation)

  • Turn each post into multiple formats — Guide: Turn One Transcript Into a Full Cross-Platform Content Campaign (Content Creation)