Audit Your Google Ads Account in 5 Steps to Stop Wasting Budget on Invisible Mistakes

Audit Your Google Ads Account in 5 Steps

By the end of this guide, you'll be able to run a complete Google Ads audit in under 20 minutes using Claude — catching wasted spend, identifying underperforming keywords, and generating a prioritized action plan you can hand directly to your client or use yourself.

Who This Is For

  • Google Ads managers who spend hours manually reviewing account data with no systematic process

  • Agency owners who want to deliver audit reports faster without sacrificing depth

  • In-house marketers who inherited an account and need to quickly understand where budget is being wasted

  • Freelancers looking to systematize client onboarding audits

What You'll Build

  • A 5-step Claude audit prompt sequence that covers campaign structure, keyword quality, bidding logic, ad copy relevance, and conversion tracking

  • A wasted spend detection workflow that flags keywords and placements with spend but no conversions

  • An automated audit report template Claude fills in from your raw account data

  • A prioritized action plan ranked by potential budget recovery

What You'll Need

  • Claude account (Pro or higher) — claude.ai

  • Google Ads account access (any level)

  • Exported Google Ads reports (campaign, keyword, search terms — CSV)

  • 20 minutes per account

Going Further

  • Automate monthly audits — turn this into a recurring Claude Project that runs the same 5 steps every month and compares results to the prior period

  • Build a client-ready report — after the audit, prompt Claude to format findings into a slide-ready summary with recommendations grouped by priority

  • Expand to Shopping and Performance Max — run the same audit logic against Shopping campaigns and PMax asset groups