Find the Questions Your Competitors Ignore — Claude Code Reads 3 Instagram Comment Sections and Builds Your Content Gap List

Scrape competitor comments and turn unanswered questions into content briefs

Find the Questions Your Competitors Ignore

Scrape competitor comments and turn unanswered questions into content briefs

Your competitors’ comment sections are a free research database. Claude reads them for you and tells you what to post next.

By the end of this guide, you'll have a structured list of real, unanswered audience questions pulled from 3 competitor Instagram profiles, ready to use as content briefs, hook templates, or DM conversation starters.

Who This Is For

  • You spend more time figuring out what to post than actually posting

  • You have watched competitors get high engagement and wondered what angle they used, and what they missed

  • You want content ideas from real audience pain points, not trending audio or generic brainstorming

  • You manage social for a niche and need a systematic way to find what your audience is asking

  • You want to be the account that answers the question everyone else ignored

What You'll Build

  • A three-step Claude Code workflow that pulls comment sections from 3 competitor Instagram profiles using Apify's Instagram Comments Scraper via MCP

  • Claude identifies questions that received no reply from the creator or anyone else

  • A prioritized gap report: questions ranked by frequency, grouped by topic, and formatted as content briefs

What You'll Need

  • Claude Code installed (code.claude.com)

  • Claude Pro account (claude.ai)

  • Apify account, free tier works for testing (apify.com)

  • 3 competitor or category-leader Instagram profiles to analyze

  • The direct URLs of their 5 to 10 most recent posts (public accounts only)

Going Further

  • Expand to TikTok and YouTube: the same Apify MCP setup supports both; TikTok comments skew toward product questions, YouTube toward how-to requests

  • Turn unanswered questions into SEO content: ask Claude whether the top 5 gaps are also common Google searches, then write one article answering the #1 gap

  • Build a recurring lead magnet: compile the top 20 unanswered questions from three months of analysis into a one-page PDF for your niche