Pick the Right Format Before You Design Anything

Slides, pages, or visuals: decide the deliverable first

Choose the Format First

The format changes everything: how long the content is, who reads it, and what the reader does next. Settle that first, and the design choices get much easier.

Who This Is For

  • Anyone about to design a deck, page, or graphic with no clear format in mind.

  • Marketers who keep reworking the same message in different layouts.

  • Small teams who need one brief that works across formats.

What You'll Build

  • A one-line decision for whether your idea is a slide deck, a web page, or a single visual.

  • A short brief matched to that format, with length, audience, and next action.

  • A reusable format checklist for future projects.

What You'll Need

  • A Claude account.

  • One idea you already want to present.

  • Ten minutes to answer three format questions.

Going Further

  • Guide: Write a Website Brief Claude Can Actually Use (Funnels & Pages)

  • Guide: Draft a Simple Landing Page in One Session With Claude (Funnels & Pages)

  • Show the finished piece to one person in your audience and ask what they expected it to be.