6.2 Syncing to Facebook

A Facebook sync pushes your resolved visitors directly into a Facebook Custom Audience. This lets you retarget the people who visited your site — the ones your pixel identified — with ads on Facebook and Instagram.

Instead of exporting a CSV and manually uploading it to Facebook, the sync handles it automatically. New resolutions flow into your audience as they come in.

What it does:

• Connects your Better Pixel account to your Facebook Ads account

• Pushes resolution data into a Custom Audience you specify

• Updates the audience automatically as new resolutions are generated

• Lets you run retargeting campaigns on Facebook and Instagram against your identified visitors

To set up Facebook sync:

1. Log in at https://leads.bettermarketers.com/

2. In the left-hand menu under Integrations, click Sync.

3. Select Facebook from the available sync options.

4. Click to connect your Facebook account. You will be prompted to authenticate and grant access to your Facebook Ads account.

5. Select the Ad Account you want to use.

6. Select an existing Custom Audience to sync to, or create a new one.

7. Save your sync settings.

8. Resolutions will begin populating your Facebook Custom Audience automatically.

📸 [Screenshot: Facebook sync option in the Sync section]

📸 [Screenshot: Facebook authentication and Ads account selection screen]

📸 [Screenshot: Custom Audience selection or creation screen]

📸 [Screenshot: Active Facebook sync confirmation]

Facebook requires a minimum audience size before ads can run against it. Newly created audiences may not be immediately usable for campaigns — this is a Facebook requirement, not a Better Pixel limitation. Build your audience over time and your campaigns will become available once the threshold is met.

How your audience is used:
Once the sync is active and your audience has enough records, you can use it in Facebook Ads Manager like any other Custom Audience — to run retargeting ads, build Lookalike Audiences, or exclude existing customers from campaigns.

📸 [Screenshot: Facebook Ads Manager showing Better Pixel custom audience available for use]