Better Leads Support Guide
FAQ
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FAQ
9.4 Frequently Asked Questions
Is Better Leads compliant with U.S. outreach laws?
Better Leads data handling aligns with U.S. regulations including CCPA. Compliance with outreach laws like TCPA and CAN-SPAM depends on how you use the data — that responsibility sits with you as the sender.
Does Better Leads data come with proof of opt-in?
No. The data comes from verified commercial and public datasets. It does not include individual opt-in records. You are responsible for ensuring your outreach method is lawful.
Can I use Better Leads to contact people in Europe?
No. Better Leads covers U.S. profiles and is built for U.S.-based outreach. Do not use it for outreach governed by GDPR or other non-U.S. data protection regulations.
What is my responsibility when using Better Leads data for outreach?
You are responsible for honoring opt-outs, maintaining a do-not-contact list, following TCPA rules for calls and texts, following CAN-SPAM rules for email, and not contacting people on the Do Not Call Registry without prior consent.
Can I use Better Leads data for cold email?
Yes. Use a dedicated cold email tool, include a clear opt-out and physical address in every email, and honor unsubscribe requests within 10 business days.
Can I use Better Leads data for phone and SMS outreach?
Yes. Check the Do Not Call Registry before calling, follow TCPA rules for automated outreach, respect calling hours, and honor do-not-call requests immediately.
Can I use Better Leads data for direct mail?
Yes. Consumer audiences can include residential mailing addresses suitable for direct mail and canvassing. Apply your do-not-contact list before each campaign.
What should I do when someone opts out?
Stop contacting them immediately across all channels, add them to your do-not-contact list, and make sure they are excluded from all future campaigns.
Does Better Leads remove opt-outs from my audiences automatically?
No. Better Leads does not have visibility into your opt-out list. Maintaining and applying your do-not-contact list is your responsibility.
How quickly must I honor an email unsubscribe?
CAN-SPAM requires processing within 10 business days. Best practice is to honor it as quickly as possible.
What is TCPA and does it apply to me?
TCPA is a U.S. law regulating automated calls and texts. Whether it applies to your outreach depends on how you contact people. Consult a legal professional for guidance specific to your situation.
What tool should I use for cold email?
Use a dedicated cold email platform built for outbound outreach. These tools manage deliverability, bounces, and unsubscribes correctly. Contact BetterMarketers support if you need guidance on compatible tools.
Who do I contact for legal compliance questions?
For questions about TCPA, CAN-SPAM, or CCPA as they apply to your specific campaigns, consult a qualified legal professional. For questions about how Better Leads works, contact BetterMarketers support.
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