Syncing to Facebook Ads

6.2 Syncing to Facebook Ads

The Facebook Ads sync connects your Better Leads audience directly to your Facebook Ads account as a custom audience. Instead of exporting a CSV and uploading it manually to Ads Manager, the sync pushes your leads directly and keeps the audience updated automatically.

📸 [SCREENSHOT — Sync section showing Facebook Ads option]

How to set up a Facebook Ads sync:

1. Log in and go to Sync in your left navigation.

2. Click New.

3. Select New Audience Synchronization.

📸 [SCREENSHOT — New audience synchronization option selected]

1. Select Facebook Ads as your destination.

📸 [SCREENSHOT — Facebook Ads selected as the sync destination]

1. [Placeholder: confirm the Facebook account authorization step — whether the customer connects their Facebook account or ad account at this point and what the screen looks like]

📸 [SCREENSHOT — Facebook account authorization or ad account selection screen]

1. Select the ad account you want to sync to.

📸 [SCREENSHOT — Ad account selection screen]

1. Select the audience list you want to sync.

📸 [SCREENSHOT — Audience list selection screen]

1. Confirm the sync settings and save.

📸 [SCREENSHOT — Sync confirmation screen showing the new sync is active]

What you will see in the Sync section:

Once your sync is set up, it appears as a row in your Sync dashboard with the following information:

• Source Name — the name of your audience list

• Source — the data source (your Better Leads audience)

• Connection — the Facebook account connected

• Audience Name — the audience being synced

• Ad Account — the Facebook ad account receiving the data

• Status — whether the sync is active or has an issue

• Created — when the sync was set up

• Last Sync — when the data was last pushed to Facebook

• Next Sync — when the next automatic update is scheduled

📸 [SCREENSHOT — Sync dashboard row showing all columns for a Facebook Ads sync]

What happens in Facebook Ads Manager:

Your synced audience appears as a custom audience in your Facebook Ads Manager. You can use it to run targeted ad campaigns directly to the verified, in-market people in your Better Leads audience. The audience updates automatically when your Better Leads list refreshes.

📸 [SCREENSHOT — Custom audience visible in Facebook Ads Manager]

Tips:

• Facebook requires a minimum audience size before an ad can run against it. If your audience is very small, Facebook may not activate it for targeting immediately.

• Allow time for Facebook to process the audience after the first sync — this can take a few hours.

• Use high or medium intent audiences for Facebook Ads for the best match between your targeting and your campaign goal.