Microsoft Clarity
The best free entry point into heatmaps and session recordings, and a legitimate reason to delay a paid…
The best free entry point into heatmaps and session recordings, and a legitimate reason to delay a paid Hotjar or FullStory subscription until a business actually needs funnels, surveys, or form analytics.Reviewed
What it does
Microsoft Clarity is a free behavior analytics tool that records anonymized user sessions and generates click, scroll, and area heatmaps for any website. It automatically flags "rage clicks," "dead clicks," and excessive scrolling as frustration signals, and includes an AI Copilot feature that summarizes session patterns in plain language. It integrates natively with Google Analytics 4, layering GA4's traffic data with Clarity's visual session replay. Clarity is free because Microsoft uses the anonymized behavioral data to improve its own machine learning models. That trade-off means there's no session cap, no paid tier, and no feature paywall, but it also lacks surveys, funnels, and form-field analytics that paid competitors offer.
Who this helps
Small businesses and solo marketers who want heatmaps and session recordings without paying for Hotjar or Crazy Egg.
Agencies running Clarity across many client sites without worrying about per-site session limits or overage fees.
Conversion-focused teams who need to see exactly where visitors rage-click or abandon a page, then pair it with GA4 for the why behind the drop-off.
WordPress and Shopify store owners installing a single free script for both heatmaps and session replay in one step.
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