Hotjar

Affiliate program

yes, a partner program pays recurring commission per referral with a 120 day cookie window, though quoted rates varied between 10 and 30 percent across sources so the exact current figure needs confirming

What it does

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Hotjar records real visitor sessions and builds heatmaps showing where people click, scroll, and hover on a page. It also runs on page surveys and feedback widgets so you can ask visitors directly what confused them.

The most useful workflow is watching a session recording next to the heatmap for the same page. Seeing someone rage click a button that looks clickable but is not, or scroll straight past a call to action, tells you more than a raw conversion number ever will.

Hotjar merged into the Contentsquare group in 2025 and its plans and pricing are actively shifting as a result. It is also purely observational, not a testing tool, so it points at likely problems but still requires a sepa

Who this helps

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• A CRO specialist who needs to see, not just guess, why a landing page underperforms

• An ecommerce store owner checking whether shoppers actually notice a redesigned checkout button

• A UX or design team validating a page redesign before rolling it out sitewide

• An agency running a conversion audit for a new client and needing visual proof of drop off points