FreeAgent

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Excellent if the client is a UK freelancer or small limited company, largely irrelevant outside that market — this is a geography-specific recommendation, not a general-purpose pick.
FreeAgent homepage: UK accounting software dashboard overview.
FreeAgent Making Tax Digital feature for Self Assessment and VAT.
FreeAgent homepage, "Accounting software for every small business"

What it does

FreeAgent is UK-focused cloud accounting software for freelancers, contractors, sole traders, and small limited company directors. It handles invoicing, expense tracking, automatic bank feeds, and HMRC-compliant VAT returns, and can file Self Assessment, Corporation Tax, and RTI directly with HMRC. A built-in "Tax Timeline" shows upcoming deadlines and amounts owed, which is the feature most reviewers single out as genuinely useful for non-accountants managing their own books. Over 200,000 businesses reportedly use it, largely through the NatWest Group banking relationship.

Who this helps

You're a UK freelancer, contractor, or small company director.

You want invoicing, expenses, and bank feeds.

You file with HMRC.

You want simple cloud accounting.

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