The Offer Roast: Find Every Weak Spot in Your Offer Before Your Buyers Do

Five critics tear apart your sales page and give you a score out of 50 with three fixes

The Offer Roast

Find every weak spot in your offer before your buyers do

By the end of this guide, you'll have a sharp, specific scorecard for your offer and three rewritten changes you can paste into your sales page today.

Who This Is For

You sell an offer and want to know why it isn't converting

  • You have an offer ready to sell, but sales are slower than they should be.

  • You're about to launch, raise your price, or rewrite your sales page.

  • You want honest feedback before paying for ads or launching to your list.

What You'll Build

  • A one-page scorecard that rates your offer on clarity, desire, believability, safety and value.

  • Three ranked fixes, each with your current wording, a rewrite you can paste in, and how long it takes.

  • A pressure test of your offer from five different buyer perspectives.

What You'll Need

  • A saved copy of your sales page, offer description, or rough notes.

  • Your price, guarantee, bonuses, and any testimonials you have.

  • About 15 minutes to answer the roast's questions and make the three changes.

Going Further

  • Run your offer through the roast again after the changes to watch the score move (Guide: Make Claude Build Websites That Don't Look AI-Made, Build a Website or App From a Single Prompt With Bolt).

  • Turn the roast's rewritten copy into a full sales page (Guide: Generate Websites and UI Components Instantly From a Prompt With v0 by Vercel).

  • Test the winning headline with a simple lead magnet (Guide: How to Build a Lead Magnet That Actually Converts).