1.1 What is Better Pixel

Every day, people visit your website and leave without filling out a form, clicking a button, or giving you any way to follow up. Better Pixel changes that.

Better Pixel is a tracking script you install on your website. Once it’s live, it passively identifies a portion of your anonymous visitors and turns them into Resolutions — real, contactable records with names, emails, phone numbers, and more.

No form fills. No popups. No action required from your visitors. The pixel runs quietly in the background and does the work.

A few things to know from the start:

• Better Pixel does not identify every visitor. It resolves a share of your traffic — not all of it.

• It works on any website where you can add a script to the <head> of your pages.

• It covers both consumer and business visitors. You get personal contact data, professional data, and behavioral event data all in one record.

• No GoHighLevel plan is required. Better Pixel is fully standalone.

Better Pixel is designed for one use: turning traffic you’re already getting into people you can actually reach.