
Solid, deeply integrated NLU if a client is already on Google Cloud, but pay-per-session pricing plus RAG add-on costs need careful modeling.
Engineering teams already building on Google Cloud who want native integration over a third-party platform
Companies replacing legacy IVR systems with a voice-capable conversational agent
Developers who want granular control over both deterministic flows and generative fallback behavior
Teams comfortable modeling variable, session-based costs rather than a flat monthly fee
Dialogflow CX ("Conversational Agents" in Google Cloud's console) is Google's platform for building voice and text conversational agents, combining deterministic flow design with generative AI features. It's priced per session. It integrates natively with Google Cloud services and is commonly used for IVR replacement, website chat, and voice assistant use cases.
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