Grok

Useful when you want fast answers tied to live posts on X, but it sits behind the big three for everyday marketing work, so treat it as a second opinion.

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Who this helps

Marketers tracking trends and conversations on X
Content creators who want a fresh take on a topic
Founders comparing assistants side by side
Social managers researching what is being said right now

What it does

Grok is the AI assistant from xAI, available on grok.com and inside X. It answers questions, searches the web and X in real time, and supports voice and image features. Higher tiers raise prompt limits and unlock the strongest models and deeper research modes.

Grok home page with the prompt What should we explore — Grok home screen: ask anything, with Imagine one click away

Grok plans page comparing Plus, Premium, Super and Ultra subscriptions — Grok plans page: Plus, Premium, Super and Ultra tiers (shown in local currency)

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