Muck Rack

What it does

Muck Rack is a media relations platform built around a searchable database of journalists, their beats, and recent articles, layering on inbound media request management, media monitoring, and AI-assisted journalist recommendations. Published reports put typical annual costs anywhere from roughly $5,000 to $50,000+, scaled mainly by seat count and feature tier.

Who this helps

You pitch journalists and need to know their beats and recent articles.

You want a searchable database of reporters.

You manage inbound media requests and monitor coverage.

You run PR for a brand or agency.