Meltwater
Enterprise media monitoring amedia-monitoringprenterprisend PR intelligence across news and social
An enterprise media monitoring and PR intelligence platform for tracking news, social, and broadcast mentions across markets, built for organizations with a dedicated communications or PR function, not for small marketing teams.
What it does
Earned-media coverage tracked across outlets and languages
Meltwater monitors news, social media, print, broadcast, and podcast mentions of a brand, its competitors, or a topic, with sentiment analysis, influencer identification, and reporting tools built primarily for PR and communications use cases rather than general social media marketing. It also offers social media management and consumer insights modules.
It's used by enterprise communications and PR teams that need to track earned media coverage across many outlets and languages, measure PR campaign impact, and identify journalists or influencers covering their space, a different job than scheduling or running paid social.
The tradeoff, repeated frequently in independent reviews, is sales and contract experience: Meltwater has a well-documented reputation in reviews and forums for aggressive sales tactics, auto-renewing contracts that are difficult to cancel, and pricing opacity, alongside generally positive marks for monitoring breadth and coverage depth.
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