Haus
The most accessible entry point into real incrementality testing for a growing DTC brand, but the top-tier Causal MMM features (Plus tier) require the same kind of sales conversation as the bigger enterprise players.
What it does
Haus runs geo-based incrementality experiments (GeoLift) that hold out specific markets from ad spend to measure the true causal lift of advertising, rather than relying on last-click or platform-reported attribution that tends to overstate ad effectiveness. The Basics tier is built for self-serve DTC brands on Shopify and Amazon who want to run these tests themselves on major ad platforms in the US. Higher tiers (Core, Plus) add international testing, a dedicated measurement strategist, data warehouse integrations, fixed geo and time-based tests, and causal marketing mix modeling with specialist support — moving the product from self-serve toward a managed-service model as brands scale.
Who this helps
You want to know the true causal lift of your ads.
You don't trust platform-reported or last-click attribution.
You run a DTC brand selling on Shopify or Amazon.
You want geo-holdout tests without building them yourself.
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