Skai

What it does

Skai unifies campaign management, bid automation, and reporting for paid search, paid social, and retail media across more than 300 publisher integrations. It was formed from the unification of the ad-tech company Kenshoo with Signals Analytics and rebranded to Skai in 2021. It is used by large agencies and enterprise commerce teams juggling Amazon, Google, Meta, and retail media budgets at once, where the value is centralized reporting and rule-based bid management rather than any single-channel feature.

Who this helps

• Enterprise agencies managing paid search and paid social across many client accounts

• Brands running retail media budgets across Amazon, Walmart, and Instacart alongside search and social

• Marketing operations teams that need one dashboard to audit spend across channels

• Organizations already committed to a multi-year enterprise ad-tech contract