Perpetua

What it does

Perpetua automates bid and budget management for Amazon advertising, along with growing support for other retail media channels. It uses machine learning to adjust bids toward goals like target ACOS or revenue growth, and layers in competitor and market intelligence on the higher tiers. It is used by established Amazon sellers and brands, plus the agencies that manage their accounts, where the flat monthly fee plus percentage-of-spend pricing only makes financial sense once ad budgets are meaningful.

Who this helps

• Established Amazon brands with $10K or more in monthly ad spend

• Agencies managing Amazon advertising for multiple seller clients

• Brands expanding retail media budgets beyond Amazon into other marketplaces

• Teams that want automated bid management instead of manual daily adjustments