
Entry pricing dropped 10x in 2026 ($250/month vs. the old $2,500), but real self-serve users still report escalating credit and data costs once volume ramps, so budget past the sticker price.


Artisan AI sells Ava, an autonomous AI BDR designed to run outbound prospecting end to end: finding leads, enriching contact data, writing personalized outreach, and managing follow-up sequences across email. It's marketed less as software you configure and more as a digital hire you onboard, complete with a name and a dashboard showing "her" activity. Pricing recently shifted to a self-serve model (Free, Intern around $250/month, Employee around $600/month annually) alongside custom enterprise deals that can run $1,500–$3,000+/month once seats and data volume scale, so the advertised entry price and the realistic mid-market cost are two different numbers.
You want an AI BDR running outbound prospecting end to end.
You can't afford a full-time BDR hire yet.
You want lead finding, enrichment, outreach, and follow-up in one place.
You want to start on a self-serve plan before talking to sales.
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