Adjust

What it does

Adjust is a Mobile Measurement Partner that attributes app installs and events to marketing campaigns, structured around Monthly Tracked Users (MTUs) rather than raw install counts. The free Base tier suits independent developers and early-stage apps testing attribution under roughly 1,500 monthly installs; the Core tier adds fraud prevention, audience segmentation, subscription measurement, web attribution, and campaign automation as growth-stage teams scale up. Enterprise adds dedicated support, SLA guarantees, and deeper volume discounts. Neither Core nor Enterprise pricing is published, so most real deployments go through a sales conversation once an app outgrows the free tier.

Who this helps

You need to know which campaigns drive app installs and in-app events.

You're an independent developer or early-stage app testing attribution.

You prefer pricing based on monthly tracked users.

You want fraud prevention as your app grows.