Adverity is an enterprise marketing data platform that connects, harmonizes, and governs data across hundreds of ad, analytics, and CRM sources, then feeds it into BI tools or AI models with a shared layer of business definitions. Its positioning has shifted toward AI-readiness: the pitch is that most agentic marketing AI projects fail not because of the model but because of messy, ungoverned data (Gartner projects 40%+ of agentic AI projects will be canceled by 2027 due to data readiness). Competes with Funnel and Supermetrics for mid-market to enterprise marketing data pipelines.