Make (rebranded from Integromat) is a visual, node-based no-code automation platform for connecting apps and building multi-step workflows, positioned as more powerful and more complex than Zapier for the same job.
What it does
A closer look at Make's visual automation canvas
Make lets users build automated workflows ("scenarios") connecting hundreds of apps via a visual, flowchart-style canvas rather than Zapier's more linear step list, supporting branching logic, loops, error handling, and more complex data transformations natively. It also supports webhooks and custom API calls for connecting tools without a pre-built integration.
It's used by marketing operations specialists, agencies, and technically inclined solo operators who've outgrown Zapier's linear model or want more control over complex logic without writing full code. It shows up heavily in the no-code/automation community specifically because its visual canvas makes branching workflows easier to build and debug than Zapier's format.
Its main competitor is Zapier, and the consistent independent takeaway (Zapier's own comparison blog included) is that Make is cheaper at comparable usage volume and more flexible for complex scenarios, but has a steeper learning curve for non-technical users who just want simple one-step "when this happens, do that" automations.
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