Tealium
A genuinely powerful enterprise CDP and tag manager, but the six-figure pricing and total absence of a free trial mean it's a non-starter for anyone without a dedicated data team and budget to match.
What it does
Tealium started as a tag management system and has grown into a full enterprise Customer Data Hub: it collects behavioral and transactional data in real time across web, app, and offline channels, unifies it into a single customer profile (AudienceStream), and pushes activated audiences out to hundreds of downstream marketing, ad, and analytics tools. It's built for large organizations juggling dozens of martech connections that need one governed layer sitting between raw data and every tool that consumes it. Pricing is based on monthly unique visitors, event volume, and which modules (tag management, AudienceStream, Consent Management) an org licenses, which is why quotes vary so widely. There's no self-serve signup path — every deployment starts with a sales conversation and typically a multi-month implementation.
Who this helps
You need real-time customer data from web, app, and offline channels.
You want unified profiles pushed to hundreds of marketing tools.
You already use tag management and want a full data hub.
You run marketing technology at an enterprise.
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