WordStream
A simplified, small-business-friendly PPC dashboard, now sold mainly as an entry point into LOCALiQ's managed advertising services rather than a pure self-serve product.
What it does
WordStream, owned by LOCALiQ, offers free tools like the Google Ads Performance Grader and keyword research tool, alongside the paid Advisor software that gives recommendations, alerts, and a "20-Minute Work Week" workflow for managing Google Ads accounts. It is aimed at small business owners and marketers who are not full-time PPC specialists and want guided, simplified account management rather than raw campaign data.
Who this helps
You run Google Ads and want free tools.
You grade your ad performance.
You want help managing campaigns.
You're a small business or agency.
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