Marmalead

What it does

Marmalead is one of the original Etsy-specific SEO tools, focused primarily on keyword research pulled directly from Etsy's search API rather than third-party estimates, which sellers cite as a meaningful accuracy advantage over some competitors. It does not include the broader product-research or competitor-shop-tracking features that eRank and Alura offer.

Who this helps

You sell on Etsy.

You want keyword research from Etsy's own search data.

You want to improve your listings.

You want a long-running Etsy SEO tool.