
PayPal is the most recognized consumer payment brand, useful specifically where buyer trust at checkout matters more than developer flexibility.
PayPal lets a business accept payments via a button, invoice, or checkout flow, with buyers able to pay without re-entering card details if they already have a PayPal account. Its brand recognition can reduce checkout abandonment for buyers who don't trust unfamiliar checkout pages.
You accept online payments.
You want buyers to pay without retyping card details.
You send invoices or add checkout buttons.
You sell to customers who trust PayPal.
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