Outbrain

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Taboola's chief rival in native advertising, with similar in-feed recommended-content placements across a large publisher network.

What it does

Outbrain places native in-feed ads and in-article video ads across a publisher network reaching over 1 billion monthly unique users. Advertisers pay on a cost-per-click basis, typically between $0.20 and $0.50 per click, with daily or campaign-level budget controls. It is used by the same type of advertisers who use Taboola: content publishers, e-commerce brands, and lead-gen marketers looking for scale outside Google and Meta.

Who this helps

You promote content across publishers.

You run native and video ads.

You want to reach a large audience.

You run a marketing or media team.

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