Taboola

What it does

Taboola places sponsored "recommended for you" links and in-article video ads on a large network of publisher websites. Advertisers bid on cost-per-click or cost-per-mille placements to drive traffic to articles, landing pages, or product pages. It is used by content publishers, e-commerce brands, and lead-gen advertisers who want reach outside the Google and Meta ad networks. Average clicks run cheap compared to search or social, but traffic quality varies by placement and needs its own testing discipline.

Who this helps

• Content and media publishers monetizing traffic through recommended-article widgets

• Advertisers who want cheap top-of-funnel traffic outside Google and Meta

• E-commerce brands testing native ad creative at scale

• Agencies running always-on content discovery campaigns for clients