How I Connected My Instagram to Claude — Porter Metrics MCP Tutorial

Give Claude live read access to your Instagram analytics — no dashboards, no CSVs, no code

Connect Instagram to Claude

By the end of this guide, Claude will have live read access to your Instagram analytics — posts, Stories, Reels, and audience data. You'll be able to ask questions like "Which post got the most saves last month?" or "What's my average reach by content type?" and get real answers from your actual data, in seconds, without opening a single dashboard.

Who This Is For

  • You check Instagram analytics manually and spend more time in the app than acting on what you find

  • You export CSVs to figure out what's working — and the process is slow enough that you skip it most weeks

  • You want to ask Claude strategic questions about your content but it has no access to your actual numbers

  • You manage Instagram for clients and want faster performance reporting without building new dashboards

What You'll Build

Porter Metrics connected to Claude as an MCP tool — giving Claude read access to:

  • Posts — reach, impressions, likes, comments, saves, shares, engagement rate

  • Stories — views, exits, replies, link taps

  • Reels — plays, reach, engagement, average watch time

  • Audience — demographics, follower growth, location, age/gender breakdown

  • 104 total Instagram metrics across all content types and time periods

What You'll Need

  • Porter Metrics account (free) — portermetrics.com

  • Instagram Business or Creator account connected to a Facebook Page

  • Claude account — claude.ai (free plan works for Claude Web)

  • 10 minutes

Going Further

  • Connect additional platforms through the same Porter MCP URL — the same connector that gives Claude Instagram access also unlocks Google Ads, Meta Ads, GA4, Shopify, TikTok, LinkedIn, and 25+ other sources. Add each platform in your Porter Metrics account, then ask Claude cross-platform questions.

  • Build a Claude Project as your analytics co-pilot — create a Claude Project with your content pillars, audience profile, and posting goals in the instructions. The Porter MCP connector works inside Projects, so every analytics question has context.

  • Set up a monthly content strategy session — on the first of each month, open Claude and run a content-planning prompt based on what worked that month.