PAS Copywriting Formula in 30 Seconds

Use Problem, Agitate, Solution to write clearer persuasive copy.

PAS Copywriting Formula in 30 Seconds

By the end of this guide, you'll have a repeatable workflow to write persuasive copy using the PAS formula: Problem, Agitate, Solution.

Who This Is For

• You write marketing copy and want a reusable process instead of one-off prompts

• You want AI to produce sharper hooks, clearer benefits, and stronger CTAs

• You need a way to critique copy before publishing it

• You want prompt blocks that can be pasted directly into ChatGPT or Claude

What You'll Have

A simple PAS workflow you can use for emails, ads, hooks, landing page sections, captions, and short-form scripts. The structure keeps the copy focused on the reader's problem, the cost of leaving it unsolved, and the offer as the next clear step.

What You'll Need

  • • Product or offer

    • Audience pain point

    • What happens if the problem stays unsolved

    • Solution, proof, and CTA

Going Further

  • • Save the winning prompt block as a reusable copywriting workflow

    • Turn the final copy into email, ad, social, and landing page variants

    • Build a swipe file of hooks, angles, proof lines, and CTAs that worked