PAS Copywriting Formula in 30 Seconds

Use Problem, Agitate, Solution to write clearer persuasive copy.

By the end of this guide, you'll have a repeatable workflow to write persuasive copy using the PAS formula: Problem, Agitate, Solution.

Who This Is For

  • You write marketing copy and want a reusable process instead of one-off prompts

  • You want AI to produce sharper hooks, clearer benefits, and stronger CTAs

  • You need a way to critique copy before publishing it

  • You want prompt blocks that can be pasted directly into ChatGPT or Claude

What You'll Need

  • Product or offer.

  • Audience pain point.

  • What happens if the problem stays unsolved.

  • Solution, proof, and CTA.

Going Further

  • Save the winning prompt block as a reusable copywriting workflow

  • Turn the final copy into email, ad, social, and landing page variants

  • Build a swipe file of hooks, angles, proof lines, and CTAs that worked