Why Copywriting Templates Are B.S. — Use Formulas Instead

A repeatable workflow to choose the right copywriting framework before writing the copy

Why Copywriting Templates Are B.S. Use Formulas Instead

By the end of this guide, you'll have a repeatable workflow to choose the right copywriting framework before writing the copy, with prompt blocks you can paste straight into ChatGPT or Claude.

Who This Is For

• You write marketing copy and want a reusable process instead of one-off prompts

• You want AI to produce sharper hooks, clearer benefits, and stronger CTAs

• You need a way to critique copy before publishing it

• You want prompt blocks that can be pasted directly into ChatGPT or Claude

What You'll Have

• A way to match the copy job to the right framework (AIDA, PAS, BAB, 4Ps, or Before/After)

• A framework outline and first draft produced by AI

• A review pass that checks the persuasion chain before you publish

• Three reusable prompt blocks for drafting, briefing, and improving copy

What You'll Need

• Copy goal: clicks, leads, sales, replies, or retention

• Audience awareness level

• Offer and proof

• Channel: email, ad, landing page, post, or script

Going Further

— Save the winning prompt block as a reusable copywriting workflow

— Turn the final copy into email, ad, social, and landing page variants

— Build a swipe file of hooks, angles, proof lines, and CTAs that worked