Write Sales Proposals That Start With the Problem and End With the Investment

5-part proposal structure — problem first, investment last — that gets proposals signed

You have a proposal structure that frames the buyer problem first, presents the solution clearly, and puts pricing after value is established.

Who This Is For

• You want a repeatable sales process instead of improvising every conversation

• You need language that feels consultative, not pushy

• You sell services, coaching, consulting, software, or high-ticket offers

• You want clearer next steps after every buyer interaction

• You need prompts that turn rough notes into usable scripts and follow-ups

What You'll Have

• A five-part sales proposal framework: problem, desired outcome, solution, proof, and investment with next steps.

What You'll Need

• Your offer

• Your target buyer

• The sales situation you are working on

• Any call notes, DM thread, or email context

• The next action you want the buyer to take

Going Further

  • Save the best outputs as reusable sales snippets.

  • Track which version gets replies, booked calls, or decisions.

  • Use the review prompt after real conversations so the workflow improves over time.