Reverse-Engineer Any Viral Video's Formula With Claude

Break down the hook, structure, and pacing of any video so you can recreate what makes it work

Decode Before You Create

By the end of this guide, you'll break down any video into its hook, structure, and pacing using Claude, so you can recreate what makes it work in your own content.

Who This Is For

  • You make short-form video content and want to understand why your competitors' videos perform

  • You're tired of guessing at hooks and structure from memory

  • You want a repeatable process for studying top-performing content

  • You're about to script or shoot something new and want a proven structure to work from

What You'll Build

Using Claude, for any video you want to study:

  • A breakdown of the hook (first 3 seconds) and why it stops the scroll

  • A beat-by-beat map of the video's structure and pacing

  • A reusable caption and on-screen text pattern

  • A short brief you can hand off to recreate the format with your own content

What You'll Need

  • Claude.ai account

  • The video you want to study, plus its transcript, captions, or on-screen text if available

Going Further

  • Guide: Turn One Transcript Into a Full Cross-Platform Content Campaign (Content Creation)

  • Guide: Edit Raw Footage Into a Finished Video in One Tap With Captions (Content Creation)

  • Keep a swipe file of broken-down videos so the patterns start to repeat and click faster