A beginner's guide to retargeting without a big budget

Getting retargeting right with a few hundred dollars a month

OverviewInstructions

Retargeting's reputation problem

Placeholder section copy for "A beginner's guide to retargeting without a big budget." Retargeting has a reputation for being expensive, but the cost usually comes from sloppy setup, not the channel itself.

Audiences and creative rotation

This guide covers both halves of getting retargeting right on a few hundred dollars a month: building tight audience segments based on actual site behavior, and a creative rotation schedule that keeps ads from going stale.

The settings worth checking first

It also walks through the handful of settings worth checking before blaming the channel — frequency caps, exclusion lists, and attribution windows are the usual culprits. Treat this as a working stand-in: the structure, length, and reading experience here are representative of the finished guide. Swap it out with copy from the content desk whenever it's ready.