Reading your funnel analytics like a marketer, not a data scientist

The handful of numbers that actually drive decisions

OverviewInstructions

Dashboards show too much

Placeholder section copy for "Reading your funnel analytics like a marketer, not a data scientist." Most dashboards show far more than anyone needs to make a decision, and the extra noise makes it harder to tell what actually changed week over week.

The few numbers that drive decisions

This guide narrows the funnel down to the handful of numbers — by stage — that genuinely drive decisions: the one metric that tells you if the top of funnel is healthy, the one for the offer, and the one for follow-up.

A ten-minute weekly routine

It also covers a simple weekly read-through routine so checking analytics takes ten minutes instead of becoming its own project, plus the most common false alarm — a metric that looks alarming until you check the stage above it. Treat this as a working stand-in: the structure, length, and reading experience here are representative of the finished guide. Swap it out with copy from the content desk whenever it's ready.